Golf Merchandise Spotlight: Good Fellow Golf Brings Organization to the Bag

At this year’s PGA Buying Summit in Frisco, Texas, Good Fellow Golf stood out with its innovative approach to golf bag organization. The company is focused on eliminating the clutter and chaos that comes with carrying too many accessories, replacing it with sleek, functional products designed for simplicity and style.

The Purist is their flagship minimalist product, offering a streamlined way to keep golf essentials — tees, ball markers, gloves, scorecards, and even a phone — together in one compact pocket. For players looking to bring a bit more personality to the round, the Merrymaker builds on the same concept but adds space for the “fun” extras, like cigars or beverages.

After launching both products at the PGA Show in Orlando earlier this year, Good Fellow Golf is now expanding its line with PU leather versions that bring a more refined fashion-forward feel while keeping the same practical design. The brand has also teamed up with Nor'Easter Sticks to create hand-painted hickory alignment sticks, available in standard size and mini versions that fit neatly into the Purist for players working on their swing path.

Looking ahead, Good Fellow Golf plans to roll out more custom designs and artistic collaborations, offering versatility, colors, and finishes that add personality without sacrificing utility.